I’ve been creating graphics for Mike Browning’s various business ventures for over fifteen years. Mattlock isn’t a new business but Mike recently called me and said he needed to catch up with the rest of the online world. He also hopes to make up for some lost time.
Mike has been selling All Weather Steel Doors in Reno for over ten years. These are high quality steel security doors, storm doors and screen doors. They are ideal for homes in any part of our country but especially for regions that have harsher weather than we have here in Southern California.
So the plan was to get his business registered with Google Places, contact the manufacturer to get the best possible images of the products Mattlock sells and develop some talking points. Because my clients know their businesses better than anyone else, we discussed what is most important to his customers. Home security, Mattlock’s excellent regional reputation, displaying the All Weather Steel Doors product line, SEO and responsive compatibility for mobile devices were key goals.
As I worked the site, I created a couple of pathways for visitors to get to individual product pages from the home page. I tasked Mike with recording some video with his down-to-earth perspective on home security. He has made use of television commercials in the past and has a good sense of what needs to be communicated for marketing his business. I installed a testimonial feature into the site and we plan to get some of his commercial real estate clients to write a few comments until he can glean some endorsements from retail customersâ€”of which he will have quite a few.
Last but not least, I felt it would be important for his site to be responsive to mobile devices. That way people who are out shopping at the local large box hardware stores can find ‘StormDoorsReno.com” with their phones and easliy see what’s available from a high quality specialty vendor such as Mattlock. They need to know that not only that a higher quality product is locally available before they make that purchase but that it will be installed by the man who sold them their new door.
Design wise, I scouted my locale and found some textures to photograph with my camera that I thought might lend themselves to this project. I chose this wooden house siding. I took the manufacturer’s supplied product images of doors and decided to zoom in on them for the home page slider and product teasers and product headings. My reasoning was that not all the images I had to work with where of the same quality. Closeups tended to diminish this quality issue. I also found an interesting map at iStockPhotos that shows the Reno area that hit a nice balance of style without going over the top as we want to emphasize the locale. Mike is real pleased with these results.
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