Always Leverage Your Brand
Client, Pat Hartley, of Accounting On The Go! recently contacted me and requested that we get together to make her some “brand” new shoes. As it turns out, Zazzle now sells (among a bazillion other things) customized Keds Sneakers. I was amazed at just how much we could do with them.
Over the years, I’ve heavily branded Accounting On The Go! and having all the elements in place makes it pretty easy to build things like this. Visit my portfolio and you will find many examples of branding for small business examples that were created for AOTG. So once again I was allowed to roll up my sleeves and play with her design elements and made a pair of sneakers that are too cool for school. Not only can you add graphics to the key parts of the canvas on the shoes, you can pick colors for the rubber edging, canvas piping, eyelets and shoelaces. Here are the results.