Do You Have a Road Map for Your Brand?
Corporate branding is more than a logo. It’s the result of a road map crafted to guide your marketing creatives as they make the best possible impression on your target audience. Where do you find such a road map? It all starts with a Creative Brief.
Your thoughtful responses to the PCGS Creative Brief questionnaire will help remove doubt and assumptions about your goals for a marketing message. They serve as valuable elements in building a solid Creative Brief which will point your designers in the direction of success.
Remember your chances of a successful outcome depend on your willingness to provide thoughtful and specific answers.